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Cameron B. drank Hoji Cha Powder by Sugimoto America

4330 tasting notes

Miss cookies was kind enough to send me a sample of this one (along with their Genmaicha powder). I must say, I was quite curious as to exactly how this would taste. The powder is very fine and it has a slightly greenish brown color, the same color I would expect to see in regular houjicha. It also smells extremely similar to houjicha and has a nice sweet roasted aroma. I used a half teaspoon of powder in 8 ounces of unsweetened soy milk.

Ooooh I could smell the lovely roastiness as soon as I popped the lid open on my Blender Bottle. Yum, this is delicious with the nutty and very slightly sweet soy milk! It tastes exactly as I would expect a houjicha prepared chai-style to taste. It’s roasty but not overpowering and the creaminess of the milk accents it perfectly. So good! :D

Cookies, if you’re reading this, try this one with milk! :D

Flavors: Nuts, Roasted, Smooth, Sweet

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Hi, I’m Cameron!

I’m a 30-something software engineer currently living in Austin, Texas with my husband and our two pugs, Gobo and Ume. I tend to cycle between my different hobbies, and they include piano, knitting, video games, board games, miniature painting, planners, bento, Korean skincare, and – of course – TEA! But really, what I’m best at is “collecting” hobby-related things… ;)

~ 2025 SIPDOWN CHALLENGE! ~
- February sipdowns: 5
- Total 2025 sipdowns: 39

I prefer my tea lukewarm or at room temperature and without milk or sugar. I steep Western style, and fluctuate between using big mugs or small teapots depending on the season.

I am always up for a swap! Just let me know if you’d like to try something in my cupboard.

Tea Preferences:
I enjoy both flavored and unflavored teas in many forms. These days, I drink mostly flavored teas, and I tend to gravitate most toward black, green, oolong, and herbal varieties. I do have a special fondness for straight Japanese green teas, however.

I do not sweeten my teas, and pre-sweetened teas are usually too sweet for me. I also do not enjoy stevia (or monkfruit, etc.).

I tend to reach for fruitier flavors rather than desserty ones these days, but I do have favorites from both categories. Willing to try anything once! There are a few ingredients/flavors that aren’t generally my jam, such as coconut, rose, lavender, and chocolate flavoring. But I also have teas that I love with some of those things, too! :)

Favorite Companies:
3 Leaf
Bird & Blend
Dammann Frères
Harney & Sons
Kyoto Obubu Tea Farms
Lupicia
Old Barrel Tea Co
Simpson & Vail
Taiwan Tea Crafts
TeaVivre

Tea Rating Scale:
90-100: Outstanding! Permanent cupboard resident
80-89: Great – a possible staple
70-79: Good, but I wouldn’t buy it
60-69: It’s decent
50-59: Meh… I may or may not have finished the cup
40-49: Ick. Couldn’t finish it.
00-39: Repulsive, I spat it out

I will sometimes refrain from rating a tea if I feel I’m too biased due to my personal dislikes, or if I suspect the sample has been compromised by age or scent contamination.

Cupboard Spreadsheet:
https://docs.google.com/spreadsheets/d/1ZEuKf1-ppR-VXajO4vV39zU1N3zjFJteEPAynqD2yl0/edit?usp=sharing