it’s teas like this one that really hammer home how sad it is that RiverTea is closed. When I run out of this and a few of my other RT faves – Crazy Mint, Ocean Breeze, Golden Yunnan – I don’t know what I’ll do.
I wonder if I should break this out and serve to to the extended family when they drop by for Chrismas dinner. It’s certainly seasonal and festive enough!
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So sad they closed down! I was hoping to order from them one day
I know! However, I think there are several things they could have done differently to get a better outcome:
- They could have been more active in the Steepster community, like Butiki, Teavivre, and WP are – post on the forums, comment on people’s notes, that sort of thing
- They could have been more active on social media – before they folded, their Facebook presence was pretty perfunctory, and they hadn’t posted to their Twitter account in over a year
- They could have streamlined their products – they had a LOT of different blends, which was kind of overwhelming. I think that once they had enough sales data, they should have culled the teas that didn’t sell much. They had some definite winners, like this blend (Granny’s Cake), Marquis de Gris, and the Mulberry White
- The media on their site didn’t do anything to increase sales – each tea blend page was accompanied by a short video talking about what made that tea special. Considering that the video scripts just quoted verbatim from the catalogue copy for each tea, producing the videos was an outlay of time, effort, and money that was unnecessary.
Yep totally agreed on all of that. Heck, they could have hired someone to manage their twitter – it isn’t much money if you know where to look! Heck, I and I am sure others would have helped in exchange for some product
So sad they closed down! I was hoping to order from them one day
I know! However, I think there are several things they could have done differently to get a better outcome:
- They could have been more active in the Steepster community, like Butiki, Teavivre, and WP are – post on the forums, comment on people’s notes, that sort of thing
- They could have been more active on social media – before they folded, their Facebook presence was pretty perfunctory, and they hadn’t posted to their Twitter account in over a year
- They could have streamlined their products – they had a LOT of different blends, which was kind of overwhelming. I think that once they had enough sales data, they should have culled the teas that didn’t sell much. They had some definite winners, like this blend (Granny’s Cake), Marquis de Gris, and the Mulberry White
- The media on their site didn’t do anything to increase sales – each tea blend page was accompanied by a short video talking about what made that tea special. Considering that the video scripts just quoted verbatim from the catalogue copy for each tea, producing the videos was an outlay of time, effort, and money that was unnecessary.
Yep totally agreed on all of that. Heck, they could have hired someone to manage their twitter – it isn’t much money if you know where to look! Heck, I and I am sure others would have helped in exchange for some product