I grabbed a bit of this from the bulk section in Whole Foods and it has been kicking around for a while until today. My sinuses are a bit stuffy, so I’m not tasting as well as normal, but I got ZERO matcha flavor from this. When they say sweet, they mean it and sweet is about all I got from this. It seems more like a matcha with training wheels or arm floaties to get you to step into the matcha water. It just doesn’t do it for me.