First, my sample does not look like the picture. Mine is CTC which is typical of many black teas and is not necessarily an indicator of poor quality.
As for the taste, I really like this one. The Ceylon tea base is smoked. That works really well in my opinion and sets this off from the typical Earl Grey crowd. The oil of bergamot (not flavoring) is well balanced but clearly present. I did two steeps. This might become my new favorite EG.
Slightly longer review here – http://theeverdayteablog.blogspot.com/2012/07/utopia-tea-earl-grey.html