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This smells like fruity bubble gum, I was lured in and trapped by the scent. I over steeped it the first brew into an almost straight hibiscus tea. 4-5mins worked better than the bajillion I did the first time. Berry flavour hits the front of the tongue first, then a tartness hits the centre, finally the bubble gum flavour hits the back of the tongue. The flavour is reminiscent of Juicy Fruit (as far as I can recall, it’s been a good 15 years since I actually chewed it).If you swish or hold the tea in your mouth it actually starts to taste like over-chewed gum, weird.