The first time I tried this tea all I could taste was the beet flavor, and it completely turned me off. Yuck! It’s only been drank by my husband since then (he’s had a few cups to help us get through the supply… I bought a lot, thanks to the delicious yet deceptive smell).
A few nights ago he had some with rock sugar. I tried a sip and was surprised to find that I wasn’t grossed out. In fact, it verged on being good. So last night I tried it again myself (with just a little rock sugar) and it tasted fine. It’s not great—I won’t restock when I finish what I have—but now it’s somewhere between “fine” and “good” for me, and I think I’ll be able to finish it without dread… possibly even with some pleasure. (Maybe I’ll like it more with each cup?)