A good, basic matcha for lattes and such, this is pretty affordable at $18 for 2 ounces. It is bitter at all, but it lacks the buttery vegetable flavor of some of the nicest matcha. It is more than adequate for the way I am using, though, and I plan to share it with daughter when she comes to visit so she can her plain lattes at home instead of having to buy them at SBucks.