I “used” to really love this tea, it was a go too fruity green tea for me. But when they starting changing their brand look and the boxes it felt like they changed their brew as well. I don’t care for the new one nearly so much. It’s become the neglected tea in my tea stash. Ok, but not my favorite anymore. Seems a lot less fruity and well blended then it used to be. Sorta blah now.