If you take the color of a lighter brewed coffee this coloring is comparable. I can smell the Maple before, during, and after infusing. It tastes like maple but not as sugary as I was assuming based on the name…but that’s ok because I like it. You can still taste the Maple but you can also taste the black tea. Both the Black Tea AND the Maple are both bold and flavorful! I want to thank LiberTEAs for the opportunity to try this one too!