Aroma before steeping – the spices. Aroma While/After Steeping – Fruity and Spicy. Has a Reddish-Purple Color to it. Not too sure if I am in to it or not. I remember buying this before but it’s been a while. It’s VERY fruity…which I don’t usually like…but the spice also cut it a tad…but not enough. Might be really good cold…but not hot.