The dry tea has a bit of a seaweed smell, which depending on your perspective could be good or bad. When brewed the aroma backs off to grassy, and it tastes slightly vegetal but not overwhelmingly so. When we sampled this in the shop the owner resteeped it a couple times, and the resteeped cups had a similarly pleasant but milder flavor.
Despite the fact that I’ve liked all the oolongs I’ve tried, I haven’t bought very many yet. This tea makes me want to go out and get lots of different kinds to compare.