This is my first experience with a roobios (red bush tea) and it is interesting to say the least. Being that I usually gravitate towards much lighter, fruiter tea blends, this is a change of pace for me. The deep reddish liquor is a nice touch and the aroma and taste have a rich earthy/dirty component. However, this tea tastes too much like actual raw plant than I would prefer. The flavor of the roobios bush is much different from the natural flavors of the tea I normally drink…much more “in my face”. Probably going to have to turn it away next time it comes to my attention.