First time trying a hojicha powder, and only the second hojicha I’ve ever had. At least for now, it is not to my liking. I tried it in an almond milk latte, and I feel the flavor of the powder is too overpowering and a bit off putting honestly. However, I plan to experiment with real milk (didn’t have any at the time) and changing the ratio of milk to powder to see if I can make a latte that I enjoy.
However, I doubt I will be able to come up with something that I love, so I am going to say I prefer whole hojicha to the powdered form for now. I am open to trying other brands in the future to see if my mind is changed.
EDIT: Have now tried it with real milk. Made the latte as such: 3 g of powder stirred in 40 mL of 150 F water (less than the 4 g I tried last time), then added to 250 mL of milk heated to frothing temp and then cooled to 150. This is much less intense and much better. I think this ratio and the whole milk are a better combination. Still not may favorite thing, but it’s not bad! Updating my rating from 40 to 70. And only $0.20/g.
Location: Yabe Village, Yame District, Fukuoka
Elevation: 600 m
Flavors: Chocolate, Nutty, Roasted