Disappointing – has much less flavor than other genmaicha I’ve tried. Strangely, it seems to be lacking both in the flavor of the green tea AND the roasted rice. The instructions make quite a weak brew, but I’ve also tried higher ratio of tea to water and different temperatures than what’s recommended, and that’s only made a slight improvement. The best application I’ve tried is actually cold-brewed iced tea, but even that’s only OK.