I ordered this because it was on 35% sale on Amazon until the end of February (I think). I was a little worried because my friend described it as having a “cherry-like” flavor. I had it straight this morning and now I know what she was talking about- it’s the stronger, slightly bitter taste of raw almond rather than the sweet nutty flavor of roasted almond. Like almond or amaretto syrup, if you have tried them. Pretty good.