Picked two bags of this up from a cruddy little London hotel I stayed at a few months ago. I prepared it the same way as I do any new bagged black: boiling water, 3-4 minutes, 1 tsp sugar, splash of soymilk.
It had quite a malty aroma while steeping. I was a little dismayed when the liquor turned a muddy brown after adding the milk, rather than the usual warm coppery color, but that’s just cosmetic.
The taste isn’t much better – it’s definitely black tea, but a weird mishmash of flavors I’m unaccustomed to (is that lemon I’m picking up?), and way too much sugar for the strength of the blend. It was okay when I was sipping it along with my morning toast, but I’m not a fan of it by itself. I’ll try the other bag lightly steeped & plain to start with. Apparently this brand is based in the Netherlands, so maybe they take it differently there?
Big brand in Denmark as well. And no, it probably just is that poor. I find it sort of on the same level as Lipton.