Good tea to make when trying to wean your kids off of kool-aid, or when you just want a nice, sweeter tea yourself. The berry flavor is very pronounced, and the bitter black tea flavor takes a backseat to it. The tea smells of rich berries, and is a natural pale brown tea color – none of the hibiscus color/flavor usually used in berry teas. I’d prefer it chilled, but this is definitely a nice flavor hot, too.