This was my first time with Houjicha. I can appreciate the idea behind this tea, but it’s not for me.
I brewed for only a minute and a half and the first steeping was very strong. It actually tasted more like coffee than tea to me. This being the first time I have brewed Houjicha, I’ll take the blame for that first steeping. I probably used too much leaf. On the second and third steepings the liquid was less orange and more gold and had a much more mellow taste, so I feel it tasted how it was supposed to in these steepings. The overall flavors and scents are of popcorn and roasted nuts, and yes there is a very strong hay or straw aroma as other reviewers have mentioned. There was a very subtle sweetness in the later steepings. Seeing that this tea is made from the twigs and stems of the leaves, it has a very different flavor than other teas. Though it is a green tea, the picking and roasting of this tea makes it taste nothing like other green teas. It’s much more like an herbal tea in flavor.
I enjoyed this tea enough to drink three steepings of it, but the scent lingered in my room for hours after I finished, and I did not enjoy that. It smelled like someone had burnt a bag of microwave popcorn in my room. I wouldn’t suggest this tea unless roasted flavors are your thing. I’ve had light roast coffees with more delicate flavor than this tea.