This is my first hojicha tea and I must say I have been missing out! Perhaps it’s the flavoring of this one that is making it so magnificent, but I thoroughly enjoyed this tea… perhaps even a bit too much (my cup was empty before I knew it and I was shaking it trying to get one last drop). I’m getting a toasted rice with a caramelized sugar appeal to it with a dash of vanilla. Both flavors are there and known, but they don’t compete trying to win center stage, they are equals. I get a more vegetal taste that is slightly bitter on the back of my tongue and as an aftertaste, which I don’t mind since it lets me know that this is in fact a green tea and the vegetal and slight bitterness plays out well with the other flavors. I think I will have to go pick some of this up today in a nice 2oz pouch…perhaps even 4oz depending on the price hehe :-D