This tea is definitely an acquired taste.I personally loved it even though the very strong smell put me off at first .drinking it had the most wonderful mellow warming effect and made my taste buds perk up without being overpowering.Unlike other non-caffeinated go to teas like Forever Nuts and Green and Fruity(which both seemed familiar and almost weaker versions of the amazing goji pop)..it was totally unique and I felt I had never drunk anything like it before. It still had wonderful and familiar notes of cloves and cardamon but the unexpected surprise note of red pepper is what really separates this tea as a drinking experience.