Tealightful timer

I just found this while browsing reddit and thought that it was a wonderful idea. The fellow is a German industrial designer and has created a tea infuser/timer that shuts off the infusion process as soon as the required brew time has been reached. No more over-brewed tea because we are forgetful. I hope he reaches his funding goal and that this can become mass-produced!

https://www.kickstarter.com/projects/lennartrieper/tealightful-timer-the-perfect-tea-always-on-time