I had a 50g carton of Awesome Assam at the beginning of this week and have just finished it off. It was an impulse purchase while we were in the Mountain Cafe in Aviemore, driving home from Durness on the north-west coast of Scotland. Anyway, the tea was being sold at about 20% discount on a display next to the tills where I went to pay for our food. Big mistake. How could they possibly put a display with big signs informing me of discounts next to somewhere that I would have my wallet out? It’s not right, I tell you. They should make a law against it or something. At least I did not need to feel too guilty though, because Beloved wanted to buy cakes that were near there too, and they were not discounted! The food in the cafe was great, by the way. I recommend it, and I am not just saying that because it was the end of the day and the manager gave me free bread and scones to take home that would otherwise have been thrown out. They were good too. So, anyway, in my best rambling Abe Simpson manner I should try getting to the point. Yes, now where was I?
Oh yes, this tea. Umm, I finished the carton in a week. That pretty much tells you all you need to know. It’s malty and well-balanced, although I only got two good steeps out of each pot. I did not notice any great depth to the flavour but as a daily brew it really worked, which is good because I have plenty of teas with great depth that require real focus to truly appreciate them, and not enough that I can just quickly make and enjoy. That does not mean that I do not enjoy the other teas when I don’t have time to sit down and focus on them. I do enjoy them but I always feel like I am missing out on something by not exploring the tea in detail. Ah well, I had better add this Assam to my shopping list now.
Flavors: Malt
That’s so sneaky! It’s like they’re actually trying to get people to spend more money! O.O
I know, right? What is the world coming to?
I would say good marketing technique.
It certainly worked for me, mrmopar.
The tea sounds good too