“A tea bag received with postcard from postcrossing community once again. It’s always nice when they include a sample of a tea or, rather and often, just a tea bag. This is new one for my collection...” Read full tasting note
ASSAND is distributed exclusively by X5 Retail Group. As of this year, the ASSAND brand has increased the range of tea to nine flavors.
The flavor palette of the range is rather traditional for the Russian market. In this case, it was necessary that the brand would not surprise, but become closer to the consumer and would evoke emotional response. The tea segment is one of the most competitive. In order to remain exciting to existing consumers and attract new ones, the brand needs to constantly change its appearance. High competition in the tea category requires the brand to be different from competitors, naming included.
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