This is very pleasant – roasty, earthy, and woodsy. It’s not at all vegetal or seaweedy, and in general I’d say the flavor profile is fairly subdued – it’s like a less exuberant genmaicha. I was looking for something straightforward and soothing this morning, and this tea fit the bill. I can see it being pleasant iced as well. In the interest of full disclosure, I did brew this western-style (3-minute steep) – I find it results in a more relaxing and enjoyable tea-drinking experience for me.