This came as a free sample in one of my other boxes of Bigelow (a good way to market it, by the way, because this is not one I’d reach for otherwise). It smells like a standard English breakfast and tastes pretty standard too, although there’s a touch of maltiness and even a little bit of a baked bread taste. It’s not bad. I won’t be buying it but I will finish the last bag of it I have without any problems.