Hm, hm, hm. I think I can grok the love, though I don’t necessarily feel it myself. The marshmallow treat nose feels very separated from the genmaicha taste, and by making room for each other in the blend they both give up some of their space and power. The flavoring also has a very — I don’t know how else to describe this — flat bottom, like it sits up top and then there’s a horizon that it just doesn’t sink past. Interesting, and a fun tasting — just not my cup. I know this about myself and scented/flavored teas — it’s a rare, rare blend that gets me raving.