This is very good, but a bit more sour than I ever really imagine blueberry being, so it masks the flavor just a bit. That being said, it makes an amazing iced tea if you add a little sweetener, and you can definitely taste blueberry. People who love juice REALLY need to give herbal blends like this a try – once you wean yourself off all the sugar, and a teaspoon in a cup tastes sweet to you, you will never go back.