ashmanra said

Theodor closing - but maybe coming back?

Cessation of our activity! View the online version
YOUR TEA HOUSE
THEODOR
PARIS
CESSATION
gallactivities
It’s with a heart filled with emotion that we carry this message.
Because despite the efforts made, the desire and the energy, the responsibility entrusted to us, we regret to inform you, for the sake of transparency and thoughtfulness, of the cessation of all our activities, as an operating company, manufacturer, trader and operator for several brands of teas and infusions, and more specifically for products in the name and on behalf of THEODOR tea house.
Our company, S.F.T.O. 1842, is indeed forced to take these measures faced with the economic situation and the contextual elements that have been opposed to it since its change of leadership at the beginning of the year.
Between the health one, then the financial ones (inflation, energy, the explosion of the costs of raw materials and transport); the serious crises that we have had to go through over the past three years, added to the fact of hostile reactions following the departure of the historical founder (whom we have just informed and who is joining us in the writing of this message), a few months ago, will have gotten the better of our ability to be able to continue calmly.
To use a well-known maxim of the house, it takes three things to make a good tea: the skv. the earth and men and it is of these benevolent auspices that we have lacked so much lately
We would like to assure each of you, however, that we have devoted all possible energies to avoid this situation but in vain.
After this message, your usual contacts will no longer be able to answer you directly, our sales channels will, moreover, be suspended as a whole, whether it be
our online sales activities or those with our partners tea houses, shops. cates hotels, restaurants, etc.), who supported us with all their energy and positivism and whom we thank very much.
And if we do not know what the future will be made of, beyond our company, the factories and warehouses, we are certain and at least express the wish and hope, that THEODOR brand, of which we manufactured and distributed, under license, the products for more than 20 years, alongside its creator, will be reborn from its ashes, like a flaming phoenix.
We raise in this sense, to your health, one last cup of this delicious creation, while wishing you the best.
With love,
The management and all the staff of
S.F.T.O. 1842 – THEODOR Paris
INFORMATION
S.F.T.O. 1842
ZONE INDUSTRIELLE R.N.I3
B.P. 34B “VILL. ENTREPRISES
RONNIERES SUR SEINE
S.A.S.
AU CAPITAL DE WITH 608-30€
LICENCIÉ DE LA MARQUE
ET DES PRODUITS
TEEODOR
ROSDEVERSAILLES
TVA INTRA: FR61 451 845 481
SIRET SIEGE SOCIAL:
SOCIÉTÉ FRANCAISE DES THÉS ET DE L’ORIENT 1842
BOUTIQUE PARIS TROCADERO

9 Replies
Dustin said

What?! They are my favorite! NOOOOOOO!!!! Thanks for the heads up. Going to see if I can put in one last order.
Update: The site is already shut down. I’m surprised they didn’t do a close out of their stock.

ashmanra said

The message they emailed this morning gives me hope that I can have my beloved Perseus again one day!

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Oh my gosh. I wish I could have gotten some Perseus, too. This is abrupt. What did you hear from them, ashmanra?

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ashmanra said

Just the email up above! And immediately checked the website and it was already shut down.

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ashmanra said

Digging around a lot, I found sfto1842.com which is apparently the official name behind Theodor. When the site opens, there are three “buttons”. One takes you to a blank page, another says it is in English and coming soon and takes you nowhere. The third is the word Theodor in red, and when you click it you are taken to a page that says nothing but, “It Works!”

Mysterious. Maybe they are already setting the business back up?

Dustin said

I don’t know… the french tab has a broken flash player which makes me think the site hasn’t been updated in 15 years.

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Wow. Curious!

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Teasenz said

The brand looks beautiful and with such a long history. I have the feeling they will make a comeback!

Dustin said

The company was about 21 years old from what I can find, so not super old for a tea company, but I hope you are right about them making a comeback.

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